VACOM NOW & 30 years VACOM
In 2023, I created a logo for VACOM’s “VACOM NOW” campaign. This logo is intended for the online shop to highlight specific products that are in stock and available for faster delivery—similar to Amazon Prime. The logo features a stylized truck, symbolizing the delivery method for these products, and the word “NOW” to communicate immediate availability. The truck’s lines taper off towards the left side to visually represent speed, emphasizing quick delivery.
For VACOM’s 30th anniversary, the right logo was used to mark celebrations and social media posts. The logo below “30 years” was also adapted by me. Previously, there was only a square version with the smaller text placed below. The new arrangement with the text on the right has the advantage of making the company name “VACOM” more immediately recognizable and eye-catching.
Click here for the design process of the VACOM NOW Logo
I tried to combine the speed of the delivery with elements for VACOM. In my first attempts I tried to include the “V” from VACOM and lines to show the movement from left to right. In the end I kept it more simply by using the truck, so everyone could understand that it is about delivery.
