Glacier Logo

This is a logo I designed for a cleaning company. The glacier symbolizes purity, so using an image of a glacier — or a mountain in a more abstract sense — felt like the natural choice. The light blue color was selected to represent the purity of water and evoke trust. The font is clean and straightforward, meant to instill confidence and reflect the reliability and purity of the service.

Click here for the design process

I stuck to my first idea the whole time, because the mountain was just too perfect for that company. I tried to arrange the object differently but in the end simplified the mountain to make the logo more outstandig to other logos with mountains and to make it easier to reproduce with only one tone of blue, instead of two different shapes of blue.