Designing logos is like trying to catch lightning in a bottle — it’s all about distilling an entire brand’s essence into one simple, unforgettable image. What’s fun for me is the challenge of making something that looks effortless, even when it’s taken hours (or maybe days or weeks) to get just right. I love the process of brainstorming ideas, sketching like a mad scientist, and then seeing it all come together in a way that feels like magic. It’s like creating a visual personality for a company, where every curve, line, and color has a role to play. And the best part? Watching the logo transform from “meh” to “wow!” all while I sip my tea and pretend I’ve got it all under control!

anwi-Design Logo

The logo was created from myself for myself. It contains a small “a” for Antonia and a small “w” for my surname. I. Both letters build an “@” sign for the digital aspect in my work. I chose the lowercase letters because they have rounder shapes than the corresponding capital letters. This looks harmonious and suits my character. The letters are drawn with a paint brush to represent the artisanal and analogue.

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